NEE — Product Experience Optimization
Role: Product Designer Focus: UX improvements, UI clarity, interaction flows Overview Improved the usability and clarity of a digital product by redesigning key user flows and interface patterns. Focused on reducing friction, improving hierarchy, and creating a more intuitive experience.
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Key Improvements
Simplified complex user flows to improve navigation and task completion Improved visual hierarchy to make key actions and information more clear Introduced more consistent interaction patterns across the experience Reduced cognitive load by streamlining content and structure
The Problem
The experience lacked clarity and structure, leading to: confusing navigation and unclear user pathways inconsistent UI patterns across screens difficulty completing key actions efficiently
Approach
1. Identify friction points
Analyzed user flows to pinpoint where users experienced confusion or drop-off.
2. Simplify workflows
Reduced unnecessary steps and clarified pathways to make key actions easier to complete.
3. Improve UI hierarchy
Reorganized layout, typography, and spacing to highlight important content and actions.
4. Standardize patterns
Introduced consistent UI and interaction patterns to create a more predictable experience.
Before → After Improvements
Before:
cluttered layout with competing elements
unclear primary actions
inconsistent structure across screens
After:
simplified layout with clear hierarchy
stronger emphasis on primary actions
consistent UI patterns across the experience
Deep Dive: Improving Navigation Clarity
To reduce confusion, I:
restructured navigation to prioritize primary user actions
reduced competing options
created clearer entry points into key flows
year
2025
tools
Figma
category
UI/UX
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see also
Resident Advisor — Event Discovery & Navigation Optimization